Riyadh, Saudi Arabia – October 2025: As part of its pioneering strategy to advance smart mobility solutions and strengthen its presence in specialized transportation events, Al Wefaq Transportation Solutions “Yelo” announced its participation as the Golden Sponsor of the Mobility Live exhibition, taking place from October 19–20 at Roshn Front in Riyadh. Yelo will also showcase a distinguished pavilion (H3-E52) that reflects the company’s story and highlights the services it offers to its customers.
During the exhibition, Yelo will present its latest investments in smart technological solutions aimed at enhancing customer experience by offering more seamless booking, pickup, and drop-off processes. The company will also emphasize its ongoing efforts to expand its electric vehicle fleet in support of sustainable transportation, aligned with the objectives of Saudi Vision 2030.
Additionally, Yelo will highlight the success of its franchise model, which enables the transfer of the brand’s identity and operational expertise to new markets both locally and internationally.
Commenting on Yelo’s Golden Sponsorship and participation in the event, Mr. Hamad Al Humaid, CEO of Al Wefaq Transportation Solutions, said:
“Our participation in Mobility Live reflects Yelo’s ongoing journey in leading advanced mobility solutions. We believe the future begins with investing in technology and innovation. We are not only enhancing our services; we are redefining the entire mobility experience to be smarter and more sustainable. Our expansion in electric vehicles and the growth of our franchise network reflect partners’ confidence in our business model and the strength of our brand, which has proven its success across multiple markets.”
Al Humaid concluded by reaffirming that Yelo continues to implement a balanced expansion strategy that integrates technological innovation with geographic growth, ensuring a comprehensive experience that meets customer expectations and aligns with the future of modern mobility in the Kingdom and the wider region.
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