Strategic Expansion Strengthens Yelo’s Local and Regional Presence

Al-Wefaq Transportation Solutions "Yelo" opens its latest local branch in Majardah, Asir Region

August 2025: As part of its strategic expansion plan, Al-Wefaq Transportation Solutions "Yelo" has announced the opening of its newest local branch in Majardah, located in the Asir region in southern Saudi Arabia. This move comes alongside a series of new branch launches across both regional and international markets, reinforcing Yelo’s leading position in the transportation and logistics sector inside and outside the Kingdom.

The opening of the Majardah branch responds to the growing demand for modern and advanced transportation services in the region. Yelo aims to provide innovative mobility solutions that meet local customer needs and support visitors from across the Kingdom. The new branch offers a wide range of services, including car rentals of various types, smart options like online booking through the Yelo app, loyalty programs, and exclusive offers designed to meet the expectations of both individuals and businesses.

Yelo CEO Mr. Hamad Al-Humaid explained that this new branch is part of a carefully planned expansion, with locations selected based on comprehensive market research into local needs, tourism trends, and economic directions within the Kingdom. He added that this step reflects Yelo's commitment to keeping pace with rapid developments in the mobility sector and applying best practices to ensure high-quality service for all customers, while also supporting the national economy and boosting domestic tourism by providing mobility solutions tailored to all segments.

It is worth noting that Yelo operates more than 100 branches across cities and airports throughout Saudi Arabia. It also has a presence in the UAE, Oman, Egypt, Morocco, and Switzerland. With over 25 years of experience, Yelo delivers a concept that goes beyond imagination — not just a car, but a service tailored to customer needs and preferences, considering every step of their journey to make it smoother and faster.

Learn more: www.iyelo.com